branding system : Creative Arts Program at Boston Children's Hospital

The Creative Arts Program at Boston Children's Hospital transforms the hospital environment and creates opportunities for expression, connection and self-identity.

The challenge of this design project was to give the program an overall identity, while also designing a unique mark for each of the 6+ programs that support the patient through their hospital experience.

While this was a branding system design challenge, the final solutions were also required to adhere to the identity standards of the Boston Children's Hospital brand.